Surrounded By Geniuses
How many times have you arrived at work, exhanged greetings with your colleagues, attended a meeting or two, and then sat down at your desk overcome by the incredible feeling that you were surrounded by geniuses? And how many times have you headed home from work, looked around and been struck with an awesome sense that you were surrounded by a world of geniuses and brilliant ideas?
If you’re like most people, caught up in the stress of work and everyday life, the answer is a resounding “never!” But that’s all about to change.
In  , renowned consultant Alan Gregerman explores two simple and powerful ideas. First—that companies and the people in them don’t have to be brilliant to win in the most competitive marketplaces. Instead they need to be more talented at unlocking genius in the ever-shrinking world around them and turning it into new and compelling value for the customers they choose to serve. Second—that the best business ideas, and the best insights on how to execute them with skill and passion, are likely to be found in some of the most unlikely places. Instead of only benchmarking the best practices of competitors and other leading businesses, companies should cast a much wider net by examining history, popular culture, nature, science and even science fiction if they really want to figure out how to separate themselves from the pack.
Welcome to a world in which the inspiration to do remarkable things is everywhere, where everyone has access to the same knowledge, where every company has a real chance to win, every employee has the ability to make a real difference and only the curious will survive. Welcome to a world in which we are all literally and figuratively surrounded by geniuses!
This book begins by explaining why popular approaches to business strategy, innovation and marketing don’t work anymore and why a new way of thinking and acting is essential to customer and business success. Then, combining an explorer’s passion with the curiosity and openness of a child, Gregerman takes us on ten intriguing journeys across time and space to discover ten compelling ideas that can be used to transform practically any company or organization. In the process, we will discover:
- What it means to guarantee customer satisfaction and why making and delivering on a promise that matters is the simplest and best idea in the history of business.
- How untrained nine-year-old girls can outsell most corporate salespeople through the magic of a conversation that matters.
- Why business is really a performance and the best teachers might be the people who reinvented the circus.
- How the world's finest concierges solve unusual customer requests and why our personal networks are the ones that should never "go down."
- Why the best shock-trauma units can save people on the verge of death while most company help desks can't answer simple questions.
- What cheetahs can teach us about being really fast when speed actually counts.
- Why watching Seinfeld reruns might be much better than spending millions of dollars on market research.
- What rocket scientists can teach us about how to be brilliant at things that aren't very complicated.
- Why taking an aerobics class on the shore of the North Sea might be the best way to understand the potential of making customers fitter and happier.
- Why businesses and organizations of all sizes need to think more like Spiderman if they want to win in the future.
He then shows us how companies, leaders and employees at all levels can use these ideas to transform their organizations and create compelling results.
So grab your passport, a comfortable pair of shoes and a curious and open mind. It’s time to discover the future of customer and business success!
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