Digging Deeper for Innovation

Greetings. It’s hard to resist writing about what appears to be an important breakthrough in antibiotics that was reported in the latest issue of the journal Nature. After all, antibiotics are vital to our ability to fight infections. Yet many bacteria have become increasingly clever and increasingly resistant to the drugs we commonly rely on. So reports of a new drug called Teixobactin, that is potentially resistance-proof and seems capable of curing very severe infections without worrying side effects, is very encouraging news.

It is also exciting because it once again suggests the power of stretching our thinking to new places and new terrains in order to unlock breakthrough ideas. Terrains that include dirt or more specifically microbes that were discovered in “soil bacterium just beneath the surface of a grassy field in Maine.” These microbes are in a constant battle to survive and their unique skill in fighting could be the key to successfully battling many of the illnesses that threaten us including some seemingly intractable diseases. And while Teixobactin has not been tested in humans yet there is real cause for optimism about its potential.

As reported in the New York Times, researchers believe that the key to Teixobactin’s success is its ability to attack bacteria “by blocking fatty molecules needed to build cell walls.” This is a very different approach than current antibiotics which target the proteins in bacteria. These proteins, and the genes that encode them, seem quite capable of adapting and eventually resisting medicines designed to control them.

For most of our companies and organizations, our success is also dependent on our ability to continually look for new and better ways to respond to threats, opportunities, and the challenges of new and existing competitors. Competitors who are always looking to get around our best efforts by creating new offerings, experiences, or business models. And our ability to respond and innovate requires us to cast a much wider net and to seek new ideas and approaches from other industries, walks of life, strangers, and even places where we might have to get a bit dirty.

Antibiotics from Dirt

Which begs the question, where will you look for new ideas and possibilities?

We win in business and in life when we dare to dig deeper in our quest for new ideas that can change the lives of those we serve.

Cheers!