The Power of Purpose

Greetings. In the last few years, I have become enamored with Lush Cosmetics—a British company that sells intriguingly fragrant soap that looks like cheese. Not only have I become a reliable customer for their “fresh and handmade” personal care products, but I also bring groups of business leaders to visit their stores here in Washington, New York, San Francisco, Chicago, and even Kuala Lumpur. Visits intended to give leaders from a wide range of industries a sense of what it takes to create a business that is loved and respected by almost all of its employees and customers. Granted, many of its customers are relying on their parents to buy their soaps, lotions, perfumes, shampoos, bath bombs, and other products but that’s a different story. What interests me most is the “power of purpose” in this global company that is widely regarded as being innovative, caring, collaborative, customer-centric, socially and environmentally responsible, and successful.

Let’s face it, having a clear and compelling sense of purpose is vital to business success—especially today. Yet too many companies fail or neglect to make clear why they really matter, the core purpose they are trying to achieve, and the role that the folks who work there and the folks who buy from them play in making important things happen. At Lush, they wear their purpose on the walls of their stores and even in the ink that adorns some of their employees. It is a purpose that is all about products that are natural, good for you, not tested on animals, and good for the planet. All made by real people whose pictures and names appear on every package, unless a product comes without a package as a way to reduce the use of unnecessary material that is likely to end up in landfills. And purchased by customers who care about the products they buy and use. It is also a purpose that inspires the company  to invest a significant amount of its proceeds to support nonprofit organizations around the world that are working to improve the lives of children and low-income communities, and the welfare of animals—organizations recommended by employees.

All of which begs the questions:

“What is your purpose as a company, organization, or individual?”

“Is your purpose something that inspires all of your employees, customers, and stakeholders to be passionate and knowledgeable advocates for your brand?” and

“What value do you really provide?”

If your purpose is not as clear or compelling as it could be, you might want to take a field trip to your nearest Lush shop where the colors are intense, the fragrances are strong, everything can be sampled, customers are loyal, employees are engaged, turnover is low, the sense of purpose is everywhere, and the soap looks good enough to taste.

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Cheers!

Curiosity – Vital to Businesses of All Sizes

Greetings. Last Thursday I had the pleasure of giving a relatively short presentation on innovation, curiosity, and the importance of strangers for the Small Business Network here in Maryland. The audience was an interesting and quite diverse group of business owners and potential entrepreneurs who were engaged, enthusiastic, and eager to gain some new ideas about how to deliver greater value and jumpstart their own success.

Needless to say, I was excited to share and exchange ideas about why the most successful companies are the ones that inspire all of their people to consistently take a fresh look at the world around them. I was also excited to challenge everyone to think about how their companies and organizations could be different in ways that really matter, and how they could consistently bring the best new ideas, products, services, solutions, and business practices to their customers. Ideas, products, services, solutions, and practices that would make customers smarter, more capable, more effective, more efficient, more complete, more inspired, and more innovative themselves. Ideas, products, services, solutions, and practices that would make their customer’s world more “awesome” to quote my favorite song from the original Lego movie. Ideas, products, services, solutions, and practice that were most likely to be sparked by looking at the world around us with fresh eyes and by being curious about the wisdom and best practices of folks in other industries, other walks of life, other places, and even other cultures.

And as many of you have asked to see one of my talks, I thought you might find this one interesting and quick. It is just a bit more than 20 minutes…which is all the time they gave me. A constrain that forced me to be focused and probably talk a bit faster than I might normally.

In any event, I hope that you find it useful and (if you do) please feel free to share it with friends, colleagues, neighbors, and even strangers as I am continuing to spread the word, especially in these confusing times, about the essential value of outsiders in driving innovation and enhancing our ongoing success as individuals, organizations and nations…

Cheers!

To a New Year Filled With Success

Greetings. While it is hard to believe that 2017 is already here, the start of the New Year provides a great opportunity to reconnect and thank you for being part of the life of our company in 2016.

It also seems, in these less than certain times, like the perfect moment to start a new conversation about the importance, or rather the “necessity,” of being curious and open-minded in the year ahead—a year that will be filled with remarkable possibilities for innovation and growth if we are able to see the best in everyone around us.

In a world in which new ideas and business models are quickly changing our industries and organizations, we will all need to step outside our comfort zones in order to re-imagine how we can deliver greater value to the customers, employees, and shareholders we have the privilege to serve. And the best way to do this is by being more open to the world around us and more willing to connect with, and learn from, people with different ideas, insights, backgrounds, and points of view.

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So here’s hoping that you and your colleagues will take the time to explore and connect with new people and new ways of thinking in the year ahead. And if you could use a little help in sparking a new conversation in your company or organization, please do not hesitate to ask.

But most importantly, giant thanks again for everything you have taught me during the past twelve months and best wishes for your most open and successful year yet!

Cheers,

Alan

To a New Year of Curiosity and Growth

Greetings. While it is hard to believe that 2016 is already here, the start of the New Year provides a great opportunity to reconnect with all of our friends, colleagues, customers, business partners, and blog readers, and to thank you for being part of the life of our company in 2015.

It also seems like the perfect time to start a new conversation about the importance, or rather the “necessity,” of curiosity in the year ahead—a year that will be filled with remarkable possibilities if we are willing to stretch our thinking about the best ways to innovate and grow our businesses and organizations. Always remember that curiosity is a gift you were born with and it is your most useful tool in making great things happen! And while it might take a bit of practice to retrain your curious self, it is a lot easier than you think.

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In a world in which new ideas and business models are quickly changing almost all of our industries, we will all need to step out of our comfort zones in order to re-imagine how we can deliver even greater value to the customers, employees, and shareholders we have the privilege to serve. And the best ways to do this are by being humble about what we know and don’t know, paying closer attention to the world around us, asking our share of thoughtful questions, and being more open to connecting with and learning from people with very different ideas, insights, and points of view.

So here’s hoping that you and your colleagues will take the time to explore and connect with even more new people, new ideas, and new opportunities in 2016. And if you could use a little help, or simply a few words of encouragement, please don’t hesitate to give me a call or send me a quick note. In the meantime, I will try to be even more diligent about sharing ideas and insights from around the corner and across the globe that you can use to spark your best thinking yet.

But, most importantly, great thanks again to all of you who have shared your genius and taught me so much during the past twelve months.

Keep those cards, letters, calls, and emails coming, and best wishes for your most curious and successful year yet!

Cheers!

Awesome, Scary, or Something in Between

Greetings. Giant thanks to my dear friend (and wonderful consultant) Becky Ripley for letting me know about a remarkable innovation that might be a sign that the future, or the end of civilization as we know it, has arrived. All with the simple touch of a finger.

Yes, Tesco’s Homeplus store in Seoul, Korea has proudly accepted the crown as the world’s first virtual store that is actually a physical store. Sound a bit confusing? Well it certainly might be for those of you who think of websites like Amazon.com, Zappos, eBay, and Etsy as “virtual” stores, i.e., stores that exist in what most of us tend to think of as the virtual world of commerce. A place where our favorite products are only a few keystrokes and a UPS truck ride (or drone flight) away. A place where colorful images, clever descriptions, easy price comparisons, and the promise of free shipping enable us to buy anything from books to bicycles to trips around the world without ever having to leave the comfort of our offices or kitchen tables. But imagine walking into an actual store where you can simply touch a screen with pictures of actual products and then have your entire actual order, or the sum total of all of your touches, appear at the checkout counter packed in actual bags that are ready for you to actually take home.

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Amazing. Weird. Awesome. Scary. Or something in between.

I must admit that I actually like the act of shopping in a physical store. Though not all of the time. Yet there is something appealing about being surrounded by actual products as they compete for my attention. And there’s also something about being able to hold them in my hands and gauge their substance as I study their list of mind-numbing benefits, features, calories, and ingredients.

But maybe the folks at Tesco are on to a different way of experiencing products that is all about merging our growing love of technology and ease of buying with the human desire to still be out there in the public marketplace surrounded by other actual shoppers. Or maybe this experiment is simply a powerful reminder that in today’s economy there is no end to the variety of business models that we might imagine.

We win in business and in life when we challenge ourselves to do more than simply lift a finger. And when we never stop wondering how to deliver real value to a changing world of customers and technology.

Cheers!