The Power of Purpose

Greetings. In the last few years, I have become enamored with Lush Cosmetics—a British company that sells intriguingly fragrant soap that looks like cheese. Not only have I become a reliable customer for their “fresh and handmade” personal care products, but I also bring groups of business leaders to visit their stores here in Washington, New York, San Francisco, Chicago, and even Kuala Lumpur. Visits intended to give leaders from a wide range of industries a sense of what it takes to create a business that is loved and respected by almost all of its employees and customers. Granted, many of its customers are relying on their parents to buy their soaps, lotions, perfumes, shampoos, bath bombs, and other products but that’s a different story. What interests me most is the “power of purpose” in this global company that is widely regarded as being innovative, caring, collaborative, customer-centric, socially and environmentally responsible, and successful.

Let’s face it, having a clear and compelling sense of purpose is vital to business success—especially today. Yet too many companies fail or neglect to make clear why they really matter, the core purpose they are trying to achieve, and the role that the folks who work there and the folks who buy from them play in making important things happen. At Lush, they wear their purpose on the walls of their stores and even in the ink that adorns some of their employees. It is a purpose that is all about products that are natural, good for you, not tested on animals, and good for the planet. All made by real people whose pictures and names appear on every package, unless a product comes without a package as a way to reduce the use of unnecessary material that is likely to end up in landfills. And purchased by customers who care about the products they buy and use. It is also a purpose that inspires the company  to invest a significant amount of its proceeds to support nonprofit organizations around the world that are working to improve the lives of children and low-income communities, and the welfare of animals—organizations recommended by employees.

All of which begs the questions:

“What is your purpose as a company, organization, or individual?”

“Is your purpose something that inspires all of your employees, customers, and stakeholders to be passionate and knowledgeable advocates for your brand?” and

“What value do you really provide?”

If your purpose is not as clear or compelling as it could be, you might want to take a field trip to your nearest Lush shop where the colors are intense, the fragrances are strong, everything can be sampled, customers are loyal, employees are engaged, turnover is low, the sense of purpose is everywhere, and the soap looks good enough to taste.

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Cheers!

To a New Year Filled With Success

Greetings. While it is hard to believe that 2017 is already here, the start of the New Year provides a great opportunity to reconnect and thank you for being part of the life of our company in 2016.

It also seems, in these less than certain times, like the perfect moment to start a new conversation about the importance, or rather the “necessity,” of being curious and open-minded in the year ahead—a year that will be filled with remarkable possibilities for innovation and growth if we are able to see the best in everyone around us.

In a world in which new ideas and business models are quickly changing our industries and organizations, we will all need to step outside our comfort zones in order to re-imagine how we can deliver greater value to the customers, employees, and shareholders we have the privilege to serve. And the best way to do this is by being more open to the world around us and more willing to connect with, and learn from, people with different ideas, insights, backgrounds, and points of view.

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So here’s hoping that you and your colleagues will take the time to explore and connect with new people and new ways of thinking in the year ahead. And if you could use a little help in sparking a new conversation in your company or organization, please do not hesitate to ask.

But most importantly, giant thanks again for everything you have taught me during the past twelve months and best wishes for your most open and successful year yet!

Cheers,

Alan

To a New Year of Curiosity and Growth

Greetings. While it is hard to believe that 2016 is already here, the start of the New Year provides a great opportunity to reconnect with all of our friends, colleagues, customers, business partners, and blog readers, and to thank you for being part of the life of our company in 2015.

It also seems like the perfect time to start a new conversation about the importance, or rather the “necessity,” of curiosity in the year ahead—a year that will be filled with remarkable possibilities if we are willing to stretch our thinking about the best ways to innovate and grow our businesses and organizations. Always remember that curiosity is a gift you were born with and it is your most useful tool in making great things happen! And while it might take a bit of practice to retrain your curious self, it is a lot easier than you think.

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In a world in which new ideas and business models are quickly changing almost all of our industries, we will all need to step out of our comfort zones in order to re-imagine how we can deliver even greater value to the customers, employees, and shareholders we have the privilege to serve. And the best ways to do this are by being humble about what we know and don’t know, paying closer attention to the world around us, asking our share of thoughtful questions, and being more open to connecting with and learning from people with very different ideas, insights, and points of view.

So here’s hoping that you and your colleagues will take the time to explore and connect with even more new people, new ideas, and new opportunities in 2016. And if you could use a little help, or simply a few words of encouragement, please don’t hesitate to give me a call or send me a quick note. In the meantime, I will try to be even more diligent about sharing ideas and insights from around the corner and across the globe that you can use to spark your best thinking yet.

But, most importantly, great thanks again to all of you who have shared your genius and taught me so much during the past twelve months.

Keep those cards, letters, calls, and emails coming, and best wishes for your most curious and successful year yet!

Cheers!

The Power of Technology

Greetings. We all know that technology has the power to change everything…which makes it important for all of us, no matter what business we are in, to be continually paying attention to a range of “technologies” that are reshaping the world we live in. Here are five “technologies” that should be on all of our radar screens. And it might be a good idea to spend some time thinking about how you and your colleagues (i.e., the geniuses you work with everyday) might capitalize on them in creating more valuable products, services, and solutions, and delivering more remarkable customer experiences.

Mobile. Think smart phones and tablets, but more importantly think about how central they have become to all of our lives and how you and your organization can leverage mobility and create mobile applications to better engage all of your employees and inspire and empower all of your customers.

The Cloud. Think about new and more remarkable IT capabilities without costly investments in infrastructure, people, training, or even licensing new software. No matter how large your company or organization is, you now have the ability to redefine your business model and deliver and support almost any solution you can imagine.

The Internet of Things. Okay, so more and more everyday objects are being connected to the internet. Objects like cars, homes, security systems, and a growing variety of household appliances. And while your business might not have anything to do with “objects,” it does have everything to do with enabling employees and customers to control and make better use of their most important information.

Wearable Tech. A lot of people think that the next stage of mobility is wearable technology. From Google Glass to Nike Fuelbands to the rumored Apple Watch to diagnostic clothing. In the future many of us will be “wearing” a lot more technology and it is worth thinking about the real power of driving greater knowledge and diagnostic ability to our team members and those we have the privilege to serve.

Social Media. How well do you and your organization use social media to connect with, deliver value to, and gain insight from your employees, customers, and partners? Even the most traditional businesses understand the growing influence of social media as an essential tool in their success.

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We win in business and in life when we are open to new ideas and new technologies. And when we try our best to continually get with the program.

Cheers!

Employees and Customers

Greetings. Many of you know that I’m a big fan of the Container Store, a company that has built a remarkable business and a powerful brand by helping all of us to be better organized. It’s a company with thoughtful and energized employees, attractive stores, and a wide range of products all intended to enable us to get our “stuff” under control. They even have simple and user-friendly storage design tools that take the guesswork out of planning. And also being a big fan of the late comedian George Carlin, who was a passionate and humorous commentator on the notion that all of us in America have way too much stuff, I am continually amused (and even frustrated) by the role that stuff plays in our lives.

But I’m also impressed with how passionate the employees of the Container Store are about their mission and how much the company seems to love and value its employees. In fact, it places employees first in all of its decisions and actions…believing that happy, engaged, and empowered employees are the best way to make customers happy. And this approach raises an important issue…

Who should come first in all of our businesses…customers or employees?

For a while, the popular notion was that organizations placing customers first were more likely to be successful. After all, customers are our raison d’etre. But companies like the Container Store, which win high marks for being great places to work, are making a powerful case that hiring, supporting, and inspiring the right employees is the best way to deliver a great customer experience. And it seems to make a lot of sense, because all too often businesses claim to care about customers but treat their own employees with so little regard that even the most customer-centric ones are challenged to keep doing the right thing continually.

In an era when the average tenure of a new hire is less than a year according to Fast Company magazine the experience of the Container Store, and other businesses like it, should challenge all of us to make sure that we are finding and nurturing the very best team members as the best way to ensure that we are building the very best customer relationships.

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We win in business and in life when we hold our own people in the highest regard. And when we give them the encouragement and tools to bring real magic and even a bit of organization to the customers we have the privilege to serve.

Cheers!